The global cruelty-free makeup market is expected to grow significantly from US$ 6.26 billion in 2023 to US$ 12.55 billion by the end of 2033. This extensive report expects a 7.2% increase in global demand from 2023 to 2033, with premium makeup items accounting for 64% of the market.

The study looks at how increased knowledge of the terrible processes that animals go through during cosmetic testing is driving the growing desire for cruelty-free makeup. Analyzing the positive attributes of cruelty-free makeup, including minimal skin irritation, absence of side effects, and a natural fragrance, and how these factors contribute to consumer willingness to invest in such products.

Consumer Preferences Shift Towards Ethical and Sustainable Beauty Products

Regulatory Impact: Exploring the influence of strict rules and regulations imposed by animal welfare organizations and NGOs on consumer awareness and purchasing behavior, emphasizing the preference for products from socially responsible companies.

Environmental Factors: Investigating the impact of increasing pollution on skin, hair, and eyes, leading to a rising demand for organic makeup. Consumer behavior in scrutinizing product labels for harsh chemicals is discussed.

Transparency and Revenue Generation: Examining the expectation for manufacturers to provide comprehensive details on packaging, and the projection that companies transparent about formulations will witness increased revenue generation.

Corporate Social Responsibility (CSR): Highlighting how cruelty-free companies engage in CSR initiatives related to animal welfare, contributing to steady revenue growth and increased profitability with the growing consumer awareness.

List of Key Companies Profiled in The Report

  • Pentel
  • KOKUYO CO., LTD.
  • Pilot Corporation
  • ITC Limited
  • Faber-Castell
  • Nature's Gate
  • MuLondon
  • Billy Jealousy
  • Beauty Without Cruelty
  • Coty Inc.
  • Emma Jean Cosmetics Inc.
  • Others

Regional Dynamics

Vegan Lifestyle Sparks Growth in US Cruelty-Free Makeup Market

Anticipated to reach US$ 3 billion by 2033, the United States stands as a significant contributor to the regional cruelty-free makeup market. The surge in the adoption of vegan lifestyles and heightened demand for premium beauty and personal care products have led consumers to favor items that do not harm animals.

This burgeoning trend has prompted major multinational corporations to extend their sales and distribution networks, expanding the market for high-end, cruelty-free cosmetics, which are now prominently displayed alongside luxury goods in stores.

United Kingdom's Beauty Industry Booms with Rise of Cruelty-free Makeup and Beauty Salons

The consumption of cruelty-free makeup products valued at US$ 714 million in 2023 in the United Kingdom is experiencing significant growth. The robust production footprint across the value chain, coupled with an increasing preference for natural and organic cosmetics, a rise in working women, and the proliferation of beauty salons, are key drivers behind this expansion.

Stringent government restrictions prohibiting animal testing in cosmetics have compelled companies to develop cruelty-free products, leading to a surge in demand for vegan components and the introduction of products featuring natural ingredients such as plant-inspired and premium botanical elements.

Japan's Cruelty-Free Makeup Market Surges: Well-Established Brands and Growing Awareness Fueling Growth

In 2023, sales of cruelty-free makeup in Japan are valued at US$ 313.2 million, projected to reach US$ 665.3 million by 2033. Market expansion is bolstered by the increased sales of premium cosmetics through supermarkets, as well as a heightened awareness of animal cruelty. The presence of well-established brands plays a pivotal role in fuelling market growth, positioning Japan as a lucrative market for cruelty-free makeup.

South Korea's Cruelty-Free Makeup Market Soars with Surging R&D Investments

The cruelty-free makeup market in South Korea is poised to grow at a CAGR of 8.2% through 2033. Consumer awareness of well-being and the pursuit of personal grooming trends are driving market growth. Notably, increased investments in research and development for the creation of cruelty-free cosmetics are contributing significantly to the market's value.

Competitive Landscape

The contemporary consumer is increasingly prioritizing personal appearance, resulting in a heightened expenditure on cosmetic products. This shift towards a greater emphasis on outward appearance and lifestyle modifications has fueled a surge in the consumption of cosmetic goods.

Leading producers in the industry are strategically diversifying their offerings to cater to consumer needs, providing products that not only meet aesthetic requirements but also nourish and enhance facial features. To augment their revenue streams, these key players are channeling efforts into innovation, stringent quality control measures, adherence to product standards, and efficient supply chain management.