Online Grocery Market Synopsis

Online Grocery Market Size Was Valued at USD 258.6 Billion in 2023, and is Projected to Reach USD 861.08 Billion by 2032, Growing at a CAGR of 14.3% From 2024-2032.

An online grocery market is a digital platform or website that allows customers to purchase a wide range of food and household products over the internet. These platforms offer various grocery items including fresh produce, dairy products, meats, pantry staples, beverages, snacks, and household essentials. Customers can browse through product categories, place orders, and have their purchases delivered directly to their doorstep or available for pick-up at designated locations. Online grocery markets often provide additional features such as subscription services, personalized recommendations, and the ability to track orders, making grocery shopping more convenient and efficient.

Major Key Players Mentioned in this Premium Report

• Amazon (US)
• Whole Foods Market (US)
• Meijer (US)
• Walmart (US)
• Instacart (US)
• Shipt (US)
• FreshDirect (US)
• Kroger (US)
• Lidl (Germany)
• EDEKA Group (Germany)
• Rewe Group (Germany)
• Tesco PLC (UK)
• Ocado Group (UK)
• Sainsbury's (UK)
• Asda (UK)
• Carrefour (France)
• Ahold Delhaize (Netherlands)
• Alibaba Group (China)
• JD.com (China)
• BigBasket (India)
• Reliance Retail (India)
• Rakuten (Japan)
• Coles Group (Australia)
• Woolworths Group (Australia), and other major players

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Growth

The pandemic outbreak has particularly driven the preference for online grocery shopping. Easy availability of time slots, lower service fees, and the convenience associated with picking up groceries while on the way are encouraging individuals to opt for click & collect services, book groceries online, and pick up the items they ordered at their convenience while avoiding crowds. As a result, grocers are rapidly building click-and-collect capabilities to ensure a convenient and robust customer experience throughout their network of stores.

The online channel offers more options for consumers than conventional channels. Further, e-commerce portals allow consumers to compare various products with each other and make informed buying decisions. It also allows grocers to build brand awareness while focusing on quality. In addition, features such as saved preferences and order history for reordering are also adding to the convenience of consumers and encouraging them to opt for online grocery shopping, thereby driving the market's growth.

Learn more about key segments shaping this market

By Product Type

• Fresh Produce
• Packaged Foods
• Frozen Foods
• Beverages
• Household Essentials

By Platform

• Application
• Website

By Distribution Channel

• Instant Delivery
• Schedule Delivery
• Click and Collect

Geographic Coverage

• North America (U.S., Canada, Mexico)
• Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
• Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
• Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
• Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
• South America (Brazil, Argentina, Rest of SA)

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Trends

Technological advancements, continued urbanization, and a paradigm shift in consumers' shopping habits drive the preference for grocery shopping through online channels. Innovative business models, such as slotted or express delivery and on-demand or subscription delivery models, introduced by grocers are also encouraging consumers to opt for online grocery shopping. Attractive discounts offered by service portals and rising levels of disposable income also play a vital role in driving the market's growth.

Various delivery options, such as immediate or same-day delivery and click & collect, are an uptrend favoring the market's growth. For instance, in the U.S., grocers offer contactless grocery delivery and fast-track the delivery to next-day or same-day delivery. This encourages small-scale grocers to join forces with third-party service providers, such as Instacart, and make a foray into the market. Food-delivery platforms, such as Swiggy and DoorDash, delivering online groceries present opportunities for market growth.

Online Grocery Market Report Scope

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Our study encompasses major growth determinants and drivers, along with extensive segmentation areas. Through in-depth analysis of supply and sales channels, including upstream and downstream fundamentals, we present a complete market ecosystem.

To ensure accuracy and reliability, our research leverages numerous primary and secondary sources. We employ industry-standard tools such as Porter's Five Forces Analysis, Swot Analysis, And Price Trend Analysis. Our extensive geographical coverage allows for a comprehensive understanding of regional trends and externally affecting factors.

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