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Data Bridge Market Research analyses that the global mobile advertising market which was USD 275,900 million in 2022, is expected to reach USD 750,210 million by 2030, and is expected to undergo a CAGR of 23.1% during the forecast period of 2023 to 2030. “Search” dominates the format segment of the global mobile advertising market owing to search advertising is highly effective because it targets users who are actively searching for specific products, services, or information. This user intent makes search ads more likely to lead to conversions and purchases. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
The mobile advertising is a multichannel marketing strategy to help marketers reach audiences on their smartphones, tablets, and other mobile devices. Moreover, it is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
The report provides insights on the following pointers:
- Market Penetration: Comprehensive information on the product portfolios of the top players in the Mobile Advertising Market.
- Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Mobile Advertising Market.
Table of Content:
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Global Mobile Advertising Market Landscape
Part 04: Global Mobile Advertising Market Sizing
Part 05: Global Mobile Advertising Market Segmentation by Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
This study answers to the below key questions:
- What are the key factors driving the Mobile Advertising Market?
- What are the challenges to market growth?
- Who are the key players in the Mobile Advertising Market?
- What are the market opportunities and threats faced by the key players?
Some of the major players operating in the global mobile advertising market are
- AppLovin. (U.S.)
- Avazu Inc. (Germany)
- Chartboost Inc. (U.S.)
- Facebook Inc. (U.S.)
- Flurry (U.S.)
- Google, LLC (U.S.)
- InMobi (India)
- Matomy Media Group Ltd. (Israel)
- Millennial Media LLC. (U.S.)
- Smaato, Inc. (U.S.)
- Blockthrough (Canada)
- PageFair Ltd. (Ireland)
- Adobe Systems Inc. (U.S.)
- TUNE, Inc. (U.S.)
- Amobee, Inc. (U.S.)
- Twitter (U.S.)
- Pandora Media (U.S.)
- MoPub (U.S.)
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