The global smart/biosensor underwear market, valued at US$ 638.8 million in 2023, is poised for significant growth over the next decade. With an anticipated compound annual growth rate (CAGR) of 7.9% from 2024 to 2034, the market is expected to reach a valuation of US$ 1.5 billion by the end of the forecast period. Several factors are driving this robust expansion, including the high prevalence of nocturnal enuresis, increased focus on sports and fitness, and technological advancements in wearable health monitoring devices.
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Analyst Viewpoint
The increasing prevalence of nocturnal enuresis, or bedwetting, is a significant factor propelling the smart/biosensor underwear market. These intelligent garments, equipped with moisture and leakage sensors, offer a non-invasive and effective solution for managing this condition, particularly among children. Unlike traditional alarm systems, smart underwear provides a more comfortable and less disruptive alternative, improving the quality of life for enuretic children and their families.
Additionally, the post-COVID-19 era has seen a surge in health and fitness awareness, leading to higher demand for wearable health technologies, including smart underwear. Consumers are increasingly investing in health monitoring devices that offer real-time feedback on physiological parameters such as heart rate, skin temperature, and humidity. This trend is expected to continue, further boosting the market's growth prospects.
Market Introduction
Smart/biosensor underwear represents a significant advancement in wearable technology, providing a non-invasive means of monitoring various physiological parameters in real-time. These garments are embedded with sensors and biosensors that track indicators like blood pressure, skin temperature, and humidity, offering precise feedback on an individual's health status. Such real-time monitoring capabilities are particularly valuable in sports and fitness, medical monitoring, and general wellness.
Key Market Drivers
High Prevalence of Nocturnal Enuresis
Recent innovations in smart biosensor underwear technology have focused on incorporating textile moisture sensors to address nocturnal enuresis. This condition, characterized by involuntary urination during sleep, affects a significant portion of the population, including children, teenagers, and adults. A 2023 study published in the International Journal of Contemporary Pediatrics found a 10.91% prevalence rate of nocturnal enuresis, with males and females affected at rates of 6.94% and 3.97%, respectively. The high prevalence of this condition underscores the demand for effective management solutions, driving market growth for smart/biosensor underwear.
Growing Geriatric Population
The aging global population is another key driver of market growth. According to the World Health Organization (WHO), the number of people aged 60 years and older surpassed that of children under five years in 2020. The proportion of the world's population over 60 is projected to nearly double from 12% to 22% between 2015 and 2050. This demographic shift is expected to increase the demand for robust, real-time medical monitoring solutions, including smart health wearables. These devices can continuously track vital signs and other physiological parameters, providing valuable data for fitness, heart rate monitoring, general wellness, and disease management.
Surge in Focus on Sports and Fitness
The increasing emphasis on sports and fitness post-pandemic has also contributed to the growth of the smart/biosensor underwear market. Biofeedback underwear can monitor physical performance metrics such as heart rate and motion, providing insights for optimizing training and performance. These garments can also alert users to potential health risks, such as heat stroke in athletes or dehydration in soldiers. The rising popularity of fitness memberships further highlights this trend. The 2023 IHRSA Global Report noted a significant increase in fitness memberships, with Basic-Fit in the Netherlands growing from 2.22 million members in 2021 to 3.35 million in 2022. Similarly, Planet Fitness in the U.S. reported 17 million members at the end of 2022, up from 15.2 million in 2021.
Regional Outlook
North America
North America dominated the smart/biosensor underwear market in 2023 and is expected to maintain its leading position throughout the forecast period. The region's market dynamics are bolstered by the high prevalence of chronic diseases and a growing geriatric population. A 2022 study on urinary incontinence in U.S. adult women reported a prevalence rate of 61.8%, highlighting the significant demand for effective health monitoring solutions in this region.
Asia Pacific
Asia Pacific is also expected to see substantial market growth, driven by its rapidly aging population. According to the United Nations Population Fund, the number of older persons in Asia Pacific is projected to triple between 2010 and 2050, reaching nearly 1.3 billion people. This demographic shift is anticipated to fuel the demand for smart/biosensor underwear as a means of continuous health monitoring for the elderly.
Analysis of Key Players
Key players in the smart/biosensor underwear market (スマート/バイオセンサー下着市場), including Myant Inc., ALMA, Carin, Urifoon BV, Dryly, Drybuddy, Pjama AB, and Bé-A Japan, are investing heavily in research and development to enhance their product offerings. These companies are focusing on technological advancements in biosensor technology to provide more accurate and reliable monitoring capabilities. Emphasizing attributes such as stretchability, comfort, breathability, and biocompatibility, these players aim to deliver superior products that meet the evolving needs of consumers.
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