Hard Seltzer Market Report by Delvens offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.
The global hard seltzer market size was valued at USD 5.6 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 31.4% to 2028.
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Hard seltzer is basically alcoholic, carbonated, fruit flavored water. Most hard seltzers are 4.5-7% ABV and are typically 100 calories a can or less. It is available in various flavors, including lemon, watermelon, and tangerine.
The rising adoption of low alcohol content beverages among millennials and the younger generation and also, consumers are trying to reduce their alcohol consumption or becoming ‘sober-curious’, which has further led to an increase in the demand for low-alcoholic beverages and these factors will drive the Hard Seltzer Market.
Regional Analysis
North America made the largest contribution in the global hard seltzer market and accounted for the largest revenue share of 55.7% in 2020. The region has been witnessing high demand for hard seltzer, especially from young consumers. Key manufacturers are promoting their products in innovative ways.
Recent Developments of Hard Seltzer Market
January 2021, Anheuser-Busch InBev launched Michelob Ultra Organic Seltzer in three flavours - spicy pineapple, peach pear, and cucumber lime, for consumers who like natural flavours, which contains zero added sugars.
2020, Kopparberg Brewery launched a hard seltzer in the U.K. that claims to be vegan-friendly and gluten-free, with a 5% ABV content. It is available in mixed berries, black cherry, and passion fruit flavours across Morrisons and Tesco stores in Europe. These product launches are anticipated to boost the visibility as well as sales of this alcoholic drink.
Key Players
· Mark Anthony Brands International
· Anheuser-Busch InBev
· The Coca Cola Company
· Diageo plc
· Heineken N.V.
· The Boston Beer Company
· Molson Coors Beverage Company
· Constellation Brands Inc.
· Kopparberg and More
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In addition to the market data for Hard Seltzer Market, Delvens offers client-centric report and customized according to the company’s specific demand and requirement.
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