1. Evaluate the company's communication skills and how responsive they are to your inquiries. Effective communication is vital for a smooth working relationship.

2. Review Contracts: Ensure that all project details, costs, deliverables, and ownership rights are clearly outlined in a formal contract or agreement.

3. Arrange Meetings or Video Calls: Whenever possible, schedule meetings or video calls with the shortlisted companies. Personal interactions allow you to gauge their enthusiasm and commitment to your project.

4. Check for Creativity Choosing a San Francisco Video Production Company and Innovation: Look for a company that demonstrates creativity and innovation in their work. A fresh approach can make your video stand out and captivate your audience.

5. Check Credentials: Verify the company's credentials, such as licenses, certifications, and affiliations with industry associations.

6. Ask for References: Request references from previous clients to get direct feedback on their experiences with the company.

7. Consider Location: Consider the location of the video production company in relation to your project site or your office. Proximity can be beneficial for on-site shoots and collaboration.

8. Trust Your Instincts: Ultimately, trust your instincts and choose a video production company that you feel comfortable working with and confident in their ability to deliver a successful video.

By following these steps and thoroughly researching the video production companies in San Francisco, you can find a reliable and skilled partner to bring your video project to life and achieve your goals.