There's a simple exercise I'd suggest to any fund with more than a dozen companies in its portfolio. Pull up the one-line description each company used when the fund invested, from the deck or the memo. Then go to each company's homepage today and copy the first line there. Put the two side by side in a sheet. It takes an associate maybe an afternoon. The results are often more interesting than...
A lot of venture-backed startups treat SEO the way they treat brand — as something to figure out once the "real" priorities are handled. The product ships, the sales team hits its first targets, the Series A deck comes together, and somewhere in that sequence, organic search quietly slips down the list. By the time a founder circles back to it, competitors who started earlier are already...
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