Book PR Pros Add Value to Marketing

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2024-12-04 11:31:26 - Перевод

The current book promotion "best practices" prominently feature websites, blogs, podcasts, and social media, now standard industry tools. However, is this approach sufficient? Many successful figures in the book world would argue for the importance of traditional publicity as well, such as securing coverage in newspapers, magazines, TV, and radio. Collaborating with publicists and professional...

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