The Role of Digital PR in Generative Engine Optimization (GEO)

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2026-10-19 09:12:46 - Translate

Introduction Digital public relations has traditionally helped businesses build brand awareness, earn media coverage, and establish credibility online. Today, it also has an important role to play in the evolving world of AI-powered search. As users increasingly rely on platforms such as ChatGPT and Google Gemini for recommendations and research, businesses need to understand how their brands...

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